Over half of Jersey’s total land area is in agricultural or horticultural use, which means it is no surprise that agriculture is one of Jersey’s largest industries. Jersey Royal new potatoes account for the vast majority of the island’s fresh produce exports.
Depending on the climate during the growing season (January to July), the total Jersey Royal crop usually ranges from 30,000 to 40,000 tonnes per year. At the peak of production in May, up to 1,500 tonnes are exported daily, with pickers working twelve hour shifts so that the Jersey Royals can reach supermarket shelves as fresh as possible.
Outside Jersey, mainland Britain is the only place where you can buy Jersey Royals. They are at their most plentiful and flavoursome from April to June, and can be purchased from most supermarkets and independent grocery retailers.
Jersey Royal Company
The Jersey Royal Company is a completely integrated business, growing, harvesting, marketing and distributing Jersey Royal new potatoes. It has been established for over twenty years and is the largest agricultural business on the Island, operating from a number of key sites across Jersey.
Farming approximately 8,300 vergées (1,800 ha) annually across 1800 fields, and employing around 450 staff, we produce and pack up to 20,000 tonnes per year.
In 2014 the company became part of the Produce Investments group, an acquisition that marked the beginning of an exciting new period. The company continues to develop itself as a business which combines real food and farming heritage with the demands of modern supply chains, as well as consumer passion for a unique brand.
Our Jersey Royals are also washed and packed on the island within hours of harvest, to ensure they reach you as fresh as possible. We work closely with our group of dedicated Jersey farmers who grow almost 6,000 vergées of these famous new potatoes. Many of the farmers are fourth or fifth generation and still employ some of the most traditional methods of farming such as using beach-gathered seaweed, known as Vraic, as a natural fertiliser on the field.